Challenges of Food Technology Industry
Food Industry is a collection of
global businesses around the world that deals in supplying the food items to
the consumers. Food Industries have involved many various new technologies to
achieve the breakthroughs in this area yet food industy is one of the high risk
business as it involves many challenges and competition for today.
When one decides to open a
restaurant then there are certain points that need lots of consideration before
finally putting your dream of having a food chain under your name and many day
to day challenges crop up that one faces during it’s establishment.
Firstly, we need to understand
that times have changed and before if we desired to have a particular cuisine,
a stop at a particular restaurant was a must and orders were place with in a
form of meals set at the table and enjoyed with families but now life has grown
more busy and businesses have grown more complex.
The food technology industry have
made it possible to deliver foods of different cuisines to reach our homes in
few minutes as various applications have been created by the programmers which
are getting widely accepted by the people around and this should be added to
our businesses to flourish further on public’s demand.
Mobile have given access to the
websites or application and they have also allowed navigation that has made it
easier to reach to the farthest corner of the city for a restaurant to deliver
their food item but, is it as easy as we think it to be? Definitely, the
technology had opened doors to many facilities and comforts at our home but it
has also opened doors to doubts and challenges for everyone.
Food technology has also
succeeded in increasing the customers and their demands to deliver food at
their door step but it have also given rise to food delivery companies in the
market which take customer’s orders in their system and forward it to the
restaurants. The delivery boy takes the orders and delivers it at the
doorsteps.
While the core idea of this food
delivery company is convenience and comfort but there are certain challenges
that they combat everyday to retain their position and demand in market.
There are certain Challenges that
food technology industry faces as they deliver foods around:
Food Safety: One of the major
challenges that food industry is facing today is about food safety during
delivery process. Once the order is received on behalf of the customers, food
is packed and sent which is done so commonly nowadays that the food’s safey is
at risk.
Food Hygeine:- Food safety is the priority as
it is the main demand of consumers. New technologies have given rise to modern
foods but it has also created vulnerabilities and doubts in one’s mind as these
food items are delivered all over the city.
Food delivery constraints:
Delivery of food beyond 30 minutes leads to lose taste and gets cold if kept
waiting. And the food deliveries that can be made are limited which affects the
profit margin of the restaurant.
Price Range: A particular food
item in the hotel’s menu has a price and customer wants it at the same rate
with same taste to be delivered in a valid time frame which is a biggest
challenge for the food industry. The cost involved in delivering the food is
approximately three times more to that of the revenues received making it one of
the biggest loss and many food businesses doesn’t find home deliveries
inconvenient.
External influences: The food
technology industry faces similar challenges for food delivery to an unknown
locations and traffic on the roads which cannot be predicted and consumes more
time than expected.
Drivers: One of the hardest
challenge that food technology industry faces is their drivers. A big
well-established restaurant with good service, food safety and all the
pressures handled well fails at their drivers, if he is irresponsible and
careless. Once the driver takes the food and leaves the restaurant then they
lose hold over them as they have no idea in how many minutes did he deliver the
food and how he is performing as he is outside the premises.
Expensive websites and
application: The restaurant for a start has no idea how to start with food
delivery process. It is hard to write down the menus and addresses of every
individual customers and keep track of the orders coming one after another in a
notepad to be followed.
To create an online website and
manage it regularly with a cart is quite expensive and will add on the revenues
generated by the restaurants which is another investment without much profit.
Working Staff: With the increase
of food delivery demand, it has also increased the demand of efficiently
working staff and it is a must that the staff is educated and knows the native
language of that state to communicate with customers.
Social awareness: Internet and
social websites like twitter, facebook etc have played an important role in
publicity and marketing of the restaurants. Many customers play an important
role in reviewing the food item in a positive or negative manner impacting the
sales of the restaurant.
Food technology Industry are
facing these challenges and find solutions by becoming hyperlocal. Many
restaurants have faced delivery issues, so they have limited the deliveries to
the limited areas and within an accesible radius. Many restaurants have opted a
pre-order services where a time is already mentioned at which the food is
supposed to be delivered 4 or 5 hours before.
Some restaurant even add on
minimal service charges for delivery of the food and many restaurant try to
improve their services according the reviews on the internet which is a way,
helps them to target their weaknesses and work on it. They are trying to
improve along with the demands of the consumers and try their best to achieve
the impossible.
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Other blogs by the author
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