15 Tips to Measure your Mobile App Analytics

15 Tips to Measure your Mobile App Analytics
These days, every business worth its salt has its own target objectives and key performance indicators. With such programs, it has become much easier to capture data. However, every company wants to find out how to use data gathered through mobile app analytics in the best possible ways. If you have launched or on the verge of releasing a native app for Android, iOS or any other platform, here are some excellent ways that can help you to determine how successful your mobile app is. Here are 15 Tips to measure your Mobile App Analytics.                                                                                  


1.     Check the number of app downloads
The number of downloads are not very actionable as a metric, given that over 20% of apps which are downloaded happen to be used only once. Even if users do not like it and uninstall the app immediately after download, the metric remains the same. You feel your business is reaching out to hundreds of users, while the reality might be something entirely different. In the initial 3 months of an app download, around 95% app users are lost. Naturally, the Downloads metric is not reliable. However, if you are an app developer who wants to move against the herd and have users pay to download your app, you will find the Downloads metric to be useful indeed.
2.     Check the User Lifetime Value (LTV)
This metric predicts future sales in the best possible way, and is indicative of the lifetime worth of a user. It can help track revenue from every user and the future or potential revenue that could be earned per user. It is a very important metric to predict the long-term success of an app. It is essential for realizing user engage from the time of first installation to the time when he loses interest in the app.                                                                                                                                                            
3.     Consider the Retention Rates
The retention rate actually indicates the % of users returning after their initial visit. This is a very vital metric in mobile app analytics, and helps continuously track in-app behavior and monetization and report it from time to time. It can also let you use strategies in future, which are specific to the user percentage coming back to your services or products.
4.     Use App Performance Analytics
With a Performance Monitoring tool for your app, you can easily record each time your app loads slow, lags or crashes. You have to use this data to improve your app performance, and make it more capable, if you wish to maintain or improve the user engagement rate. Your app performance monitor should track and report performance analytics back to you.
5.     Make use of App Ratings and Review Analytics
The ratings and reviews from users for your app will influence public perception about your business and the number of download. Your app ranking in the app store will also be impacted. You have to track the ratings and reviews and communicate to the users that you value their feedbacks and would work on the improvement of your app.
6.     Focus on Revenue to Target Reporting                                                                                                  
You have to track this to know whether your mobile strategies are getting success and your revenue objectives are being satisfied. With weekly revenue reporting and pitting the billed revenue against the target revenue, a better report can be achieved. The team can understand how they have to meet the targets.
7.     Get in-app feedback
Keeping an option for in-app feedback will help you to improve the application and enhance the user experience. It will also help you to fix defects much faster. Proper in-app feedback details should include app version, operating system and device details. You may also reward users for valuable feedbacks that aid in app improvement.
8.     Focus on AOV tracking
With AOV tracking, you can find out the best strategy for maximizing ROI from every paying customer and even motivate non-paying ones to splurge on your mobile app.
9.     Know the User Conversion Points
Conversion points show whether your mobile app is satisfying your monetary objectives by offering an amazing user experience. User conversion points are the various events and funnels that lead to a paid conversion. You can opt for multiple or just a single conversion point. You need to know the factors that prevent users from converting at the key junctures.
10.  Track user time in-app                                                                                                                            
You have to understand the amount of time spent by users in your mobile app. On an average, 18 times more the amount of mobile websites is spent on native apps by users. You should find out where and how users are spending the time.
11.  Get in-app referrals
It can track success rates and referral codes, which is vital to the success of your app. You have to track different options in a separate way, so that users are motivated to refer your app to their friends and social circle members.
12.  Know the first-time user drop-off points
For the success of your mobile app, it is important to track the drop-off points of first-time users, and then target your campaigns to make them return to your app and finish the tasks. You have to find out whether the drop-off is occurring due to frequent interruptions on-screen, involvement of plenty of steps, too quick registration demand, sub-par app performance or other reasons.
13.  Use user-type tracking
You have to know about your users to satisfy their requirements. It is important to know about your user demographic, sex, industry, income bracket, age, men vs women and various other things. If you feel the need, you have to make adjustments to increase engagement from a specific type of user.
14.  Monitor user sessions
If you have to find out about user engagement for your app, you need to track the user sessions. This is a simple metric, which tracks the total time of use, from the opening of an app to its closure. You would want to have the maximum number of user sessions.
15.  Know the session interval

When you understand how often users are coming back to your app, you can predict the potential revenue and future engagements. This will help you in making the annual projection as well as adjust your strategies to ensure better engagement.


Other blogs by the author
55 54 53 52 51 50 49 48 47 46 45 44 43 42 41 40 39 38 37 36 35 34 33 32 31 30 29 28 27 26 25 24 23 22 21 20 19 18 17 16 15 14 13 12 11 10 09 08 07 06 05 04 03 02 01 

Comments

Popular posts from this blog

Internet of Things - MindMap

Challenges of a CIO/CTO

Mobile App Security: Know the rules now!